http://www.mdialog.com/video/channel/11108-ehrenberg-bass-institute-public Sun, 31 Aug 2008 00:38:53 GMT Marketing science from the Ehrenberg-Bass Institute en-us http://www.mdialog.com/video/show/11123-byron-on-media-targeting byron.sharp@marketingscience.info (Byron Sharp) http://www.mdialog.com/video/show/11123-byron-on-media-targeting <p><img title="Byron on media targeting" src="http://s3.amazonaws.com/mdialogueproduction/12079/5618/110/Byron_on_media_targeting.jpg" height="62" alt="Byron on media targeting" width="110" />Interviewed on South African TV.</p><br> Sun, 13 Jul 2008 12:57:16 GMT http://www.mdialog.com/video/show/11119-byron-on-media-fragmentation byron.sharp@marketingscience.info (Byron Sharp) http://www.mdialog.com/video/show/11119-byron-on-media-fragmentation <p><img title="Byron on media fragmentation" src="http://s3.amazonaws.com/mdialogueproduction/12079/5615/110/Byron_on_media_fragmentation.jpg" height="62" alt="Byron on media fragmentation" width="110" />Interviewed on TVNZ in Auckland.</p><br> Sun, 13 Jul 2008 12:57:16 GMT http://www.mdialog.com/video/show/11114-ehrenberg-on-empirical-generalisation byron.sharp@marketingscience.info (Byron Sharp) http://www.mdialog.com/video/show/11114-ehrenberg-on-empirical-generalisation <p><img title="Ehrenberg on Empirical Generalisation" src="http://s3.amazonaws.com/mdialogueproduction/12079/5612/110/Ehrenberg_on_Empirical_Generalisation.jpg" height="62" alt="Ehrenberg on Empirical Generalisation" width="110" />Professor Andrew Ehrenberg addressing the ANZMAC conference “A Celebration of Ehrenberg and Bass”. He talks of his research and approach.</p><br> Sun, 13 Jul 2008 11:55:08 GMT http://www.mdialog.com/video/show/11109-double-jeopardy byron.sharp@marketingscience.info (Byron Sharp) http://www.mdialog.com/video/show/11109-double-jeopardy <p><img title="Double Jeopardy" src="http://s3.amazonaws.com/mdialogueproduction/12079/5609/110/Double_Jeopardy.jpg" height="62" alt="Double Jeopardy" width="110" />Professor Andrew Ehrenberg describes Double Jeopardy law</p><br> Sun, 13 Jul 2008 11:55:08 GMT http://www.mdialog.com/video/show/11129-a-5--drop-in-customer-defections-does-not-give-80--profit byron.sharp@marketingscience.info (Byron Sharp) http://www.mdialog.com/video/show/11129-a-5--drop-in-customer-defections-does-not-give-80--profit <p><img title="A 5% drop in customer defections does not give 80% profit" src="http://s3.amazonaws.com/mdialogueproduction/12079/5624/110/A_5_drop_in_customer_defections_does_not_give_80_profit.jpg" height="62" alt="A 5% drop in customer defections does not give 80% profit" width="110" />Professor Byron Sharp speaking about Reichheld’s myth of zero defections.</p><br> Mon, 14 Jul 2008 07:18:43 GMT http://www.mdialog.com/video/show/16034-making-numbers-work byron.sharp@marketingscience.info (Byron Sharp) http://www.mdialog.com/video/show/16034-making-numbers-work <p><img title="Making Numbers Work" src="http://s3.amazonaws.com/mdialogueproduction/12079/5602/110/Making_Numbers_Work.jpg" height="62" alt="Making Numbers Work" width="110" />Professor Andrew Ehrenberg’s key data reduction principles</p><br> Sun, 31 Aug 2008 00:38:53 GMT