Ehrenberg-Bass Institute public http://www.mdialog.com/video/channel/11108-ehrenberg-bass-institute-public Sun, 31 Aug 2008 00:38:53 GMT Marketing science from the Ehrenberg-Bass Institute en-us Byron Sharp Byron Sharp byron.sharp@marketingscience.info Marketing science from the Ehrenberg-Bass Institute No Marketing science from the Ehrenberg-Bass Institute Byron on media targeting http://www.mdialog.com/video/show/11123-byron-on-media-targeting Interviewed on South African TV. Sun, 13 Jul 2008 12:57:16 GMT http://www.mdialog.com/video/show/11123-byron-on-media-targeting byron.sharp@marketingscience.info (Byron Sharp) Byron Sharp Interviewed on South African TV. 00:07:00 No Interviewed on South African TV. Byron on media fragmentation http://www.mdialog.com/video/show/11119-byron-on-media-fragmentation Interviewed on TVNZ in Auckland. Sun, 13 Jul 2008 12:57:16 GMT http://www.mdialog.com/video/show/11119-byron-on-media-fragmentation byron.sharp@marketingscience.info (Byron Sharp) Byron Sharp Interviewed on TVNZ in Auckland. 00:05:00 No Interviewed on TVNZ in Auckland. Ehrenberg on Empirical Generalisation http://www.mdialog.com/video/show/11114-ehrenberg-on-empirical-generalisation Professor Andrew Ehrenberg addressing the ANZMAC conference “A Celebration of Ehrenberg and Bass”. He talks of his research and approach. Sun, 13 Jul 2008 11:55:08 GMT http://www.mdialog.com/video/show/11114-ehrenberg-on-empirical-generalisation byron.sharp@marketingscience.info (Byron Sharp) Byron Sharp Professor Andrew Ehrenberg addressing the ANZMAC conference “A Celebration of Ehrenberg and Bass”. He talks of his research and approach. 00:04:00 No Professor Andrew Ehrenberg addressing the ANZMAC conference “A Celebration of Ehrenberg and Bass”. He talks of his research and approach. Double Jeopardy http://www.mdialog.com/video/show/11109-double-jeopardy Professor Andrew Ehrenberg describes Double Jeopardy law Sun, 13 Jul 2008 11:55:08 GMT http://www.mdialog.com/video/show/11109-double-jeopardy byron.sharp@marketingscience.info (Byron Sharp) Byron Sharp Professor Andrew Ehrenberg describes Double Jeopardy law 00:01:00 No Professor Andrew Ehrenberg describes Double Jeopardy law A 5% drop in customer defections does not give 80% profit http://www.mdialog.com/video/show/11129-a-5--drop-in-customer-defections-does-not-give-80--profit Professor Byron Sharp speaking about Reichheld’s myth of zero defections. Mon, 14 Jul 2008 07:18:43 GMT http://www.mdialog.com/video/show/11129-a-5--drop-in-customer-defections-does-not-give-80--profit byron.sharp@marketingscience.info (Byron Sharp) Byron Sharp Professor Byron Sharp speaking about Reichheld’s myth of zero defections. 00:04:00 No Professor Byron Sharp speaking about Reichheld’s myth of zero defections. Making Numbers Work http://www.mdialog.com/video/show/16034-making-numbers-work Professor Andrew Ehrenberg’s key data reduction principles Sun, 31 Aug 2008 00:38:53 GMT http://www.mdialog.com/video/show/16034-making-numbers-work byron.sharp@marketingscience.info (Byron Sharp) Byron Sharp Professor Andrew Ehrenberg’s key data reduction principles 00:25:00 No Professor Andrew Ehrenberg’s key data reduction principles