mDialog Unveils Online Pay-Per-Download Engine for Filmmakers and Content Owners

SAN FRANCISCO (Macworld), Jan. 17, 2008 - Filmmakers and content owners now have an opportunity to showcase their work online and to generate revenue doing it via a new video delivery platform created by mDialog (www.mdialog.com), an innovative web video 2.0 company. mDialog today introduced its pay-per-download engine that is intended to generate revenue for content producers every time a customer subscribes to their pay-per-download channel. A beta version of the system will be online by February, 2008.

Filmmakers who publish their own customized channels using mDialog's platform can choose to offer access to viewers at very affordable price points, including "pay-what-you-can."

The latter is based on the open access model that some artists have offered to their fans.

Producers will receive 60 percent of the revenues generated and are free to incorporate product placement or other types of sponsorship into their own programming.

"mDialog's ability to offer high resolution film and video content and a means to monetize it is a win-win outcome for both viewers and filmmakers," said Greg Philpott, founder and president of mDialog. "We're interested in not only showcasing the extraordinary work of producers but also in rewarding their time and efforts, and making mDialog the place to go to watch great content."

Using mDialog's pay-per-download engine, producers will have the flexibility to devote a dedicated "channel" to a single film or series of episodes and to charge for its access. This format lends itself well to hosting episodic programs, and previews will be made available to viewers at no charge. As an alternative to broadcasting their content web-wide, producers can "narrowcast" their programs, making them available only to a select group of viewers of their choosing.

About mDialog

mDialog.com provides an open, state-of-the-art platform for both the professional producer / filmmaker and amateur video enthusiast. Through its innovative mLoader software, mDialog enables content producers to easily encode, describe and upload h.264 high-resolution video from their desktop. mDialog also enables viewers to watch or download videos to Macs and Apple video devices (which include an iPhone / iPod Touch optimized version of the service) and PCs; subscribe to mDialog channels via iTunes; and engage filmmakers and other audiences through advanced social networking features. mDialog is a subsidiary of mDialogue Corporation, which was founded in 2005 and is based in Toronto, Canada with offices in New York City. Visit www.mdialog.com.

Contact:
Elizabeth Rizzo, Shift Communications; erizzo@shiftcomm.com (617) 779-1845