mDialog Announces Optimization of its Web Video 2.0 Platform for Apple iPhone AND iPod Touch Devices

SAN FRANCISCO (MacWorld), Jan. 16, 2008 - mDialog, an innovator of web video 2.0, today announced that it will introduce a version of its mDialog.com platform optimized for Apple's iPhone and iPod Touch devices. The new version will allow mDialog users - which include professional and amateur filmmakers - to easily deliver and view high resolution video content on the iPhone and iPod Touch to take full advantage of those devices' unique navigation features.

As part of its optimization for iPhone and iPod Touch, mDialog is introducing the following features to take advantage of those devices' user interfaces and to maximize user engagement:

• Navigation that integrates the iPhone scroll wheel to enable easy selection of mDialog Super Channels or access a customer's private and shared video channels.
• Advanced social networking features that allow users to view video channels being narrowcast or privately shared, and Instant Messaging to engage users with friends who are sharing video content.
• A star rating system that allows users to view, rate and comment on videos.

"We are very excited that users of the iPhone and iPod Touch will be able to enjoy video independence by watching mDialog-driven content from anywhere they please in a manner that's consistent with the intimate nature of the iPhone," said Greg Philpott, founder and president of mDialog. "mDialog's emphasis on mobile applications reflects the usage of the iPhone and other increasingly powerful devices as not just phones but as hand held computers and our compatibility with Apple's iPhone and iPod Touch video products, eliminates any problems of incompatibility between web and playback technologies."

New Survey Engine

mDialog also announced that it will unveil its Video Survey Engine to its web video 2.0 platform by the end of January 2008, with the following features:

• An interactive tool that allows video publishers to create and attach surveys to their content and poll their viewers directly.
• Ability to enable producers to pose questions at the beginning and end of their videos - a flexible tool to engage users directly and gather creative, political or training feedback.
• An easy way to create, track and report results back to audiences to increase their site engagement and add to their social networking experiences.

About mDialog

mDialog.com provides an open, state-of-the-art platform for both the professional producer / filmmaker and amateur video enthusiast. Through its innovative mLoader software, mDialog enables content producers to easily encode, describe and upload h.264 high-resolution video from their desktop. mDialog also enables viewers to watch or download videos to Macs and Apple video devices (which include an iPhone / iPod Touch optimized version of the service) and PCs; subscribe to mDialog channels via iTunes; and engage filmmakers and other audiences through advanced social networking features. mDialog is a subsidiary of mDialogue Corporation, which was founded in 2005 and is based in Toronto, Canada with offices in New York City. Visit www.mdialog.com.

Contact:
Elizabeth Rizzo, Shift Communications; erizzo@shiftcomm.com (617) 779-1845