mDialog™ Secures $5 Million Series A to Monetize Live and On-Demand Television Across Mobile and Connected Devices

Series A, led by BlackBerry Partners Fund, to accelerate mDialog’s™ Linear, Live and VOD TV Everywhere advertising Platform

Santa Monica, CA and Toronto – September 28, 2011 – mDialog™, a leader in Mobile & Over The Top (OTT) Ad Mediation for Linear and Live TV Everywhere Ad Insertion, has closed a $5 million Series A round of funding led by the BlackBerry Partners Fund. The investment will be used to expand mDialog™’s offerings across all mobile and connected devices such as the iPad and iPhone, as well as Android, Roku and other OTT platforms.

“With the BlackBerry Partners Fund’s commitment to mDialog™, we can achieve our vision of enabling Broadcasters and Operators to deliver addressable TV commercials everywhere using their existing Ad Operations workflow,” says mDialog™ President and Founder Greg Philpott. “This investment will help us expand our lead position in Live and Linear TV ad delivery with interactive addressable commercials on connected devices.”

John Albright, Co-Managing Partner with the BlackBerry Partners Fund, comments, “The proliferation of tablets and smartphones, as well as the continued adoption of over-the-top boxes and cord-cutting, has changed the game for television. Consumers are no longer tied to one device and their programming will follow them everywhere. Operators, programmers and video publishers all recognize the value a company like mDialog™ delivers in ushering in this next generation.”

The mDialog™ Stream Mediation Platform enables addressable TV commercials everywhere by providing both a lean-back TV commercial experience identical to traditional linear broadcast TV as well as a lean-forward interactive brand engagement experience on tablets, smartphones and OTT devices. This allows mDialog’s™ clients to seamlessly insert targeted video advertising into Linear/Live and on-demand TV programming everywhere.

About mDialog™ The mDialog™ Smart Stream™ Platform is a real-time, Video as a Service (VaaS) solution that enables Linear, Live and On-Demand TV Commercial Ad Insertion for TV Everywhere. The platform supports iOS, Android, and other OTT devices allowing Broadcasters, Cable Operators and Video Publishers a seamless way to dynamically insert, track and analyze their video advertising campaigns. For more information visit www.mdialog.com.

About BlackBerry Partners Fund BlackBerry Partners Fund is the leading independent venture capital firm focused exclusively on mobile computing. In collaboration with Research In Motion, along with Thomson Reuters and RBC, the global fund brings capital, resources and unparalleled domain expertise to the partnerships it forms with exceptional entrepreneurs around the world who are shaping the future of the mobile eco-system. The Fund has an investment footprint throughout North America, the United Kingdom and Israel. For more information visit www.blackberrypartnersfund.com.

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Global TV Selects mDialog to Deliver In-stream Video Ads on iPad

Shaw Media chooses mDialog’s mobile video ad platform to power their new Global TV iPad app for real-time ad delivery

Toronto, On – January 20, 2011 — Global TV has chosen mDialog (www.mdialog.com) – the leading provider of in-stream video and rich media ad technology on iOS devices – to power advertising content on its new iPad video offering. Through mDialog’s real-time, in-stream ad delivery services, the network will monetize its iPad programming with highly targeted, dynamic video ad insertion.

mDialog’s first-of-its-kind HTTP adaptive bit-rate video ingest service allows for seamless ad chaptering, enabling to-the-second multi-midroll ad insertions on its iPad player. Reinventing the traditional commercial breaks of network television for a mobile audience, the platform can place multiple, non-skippable commercial ad pods into a standard episode, complete with custom player control features for viewers.

mDialog offers in-depth, real-time reporting and viewership analysis that can gauge audience participation and consumption of ads with innovative features never before possible with television. The app will accordingly empower Global TV to reach individual viewers like never before.

The mDialog platform will also secure Global TV programming against misuse with the latest content security measures for mobile video streaming. This ensures that the content is delivered strictly for the enjoyment of the intended viewer.

“We are extremely pleased that Global TV selected mDialog as their in-stream video ad platform solution for their iPad app,” said Greg Philpott, President of mDialog. “Global TV will bring the ad supported network TV model to a huge audience of iPad viewers, providing them with premium content fully monetized via highly targeted advertising.”

According to J.P. Morgan analyst Mark Moskowitz Apple could sell upwards of 42 million iPads by the end of 2011, Global TV can reach a rapidly growing, high-end market of viewers, giving the network a huge increase in the amount of potential ad-impressions it can sell, as well as extending the reach of those ads.

About mDialog
The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of in-stream ad services for mobile devices. The mDialog Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and device level ad frequency capping.

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For more information, contact Jessica Hasson at jessica@socialradius.com.

mDialog Announces Real-Time In-Stream Video Ad Support for Roku

Leveraging Roku’s support for HTTP Live Streaming (HLS), the mDialog in-stream ad platform brings real-time multi-mid roll ad delivery for both on demand and live video to the Roku Streaming Media player

Las Vegas, NV – January 19, 2011 — mDialog expands its lead as the most full-featured in-stream ad platform for iOS devices to the Over The Top (OTT) market with its support for the Roku player, the leading OTT device. Video publishers can now reach and monetize their audience on the living room TV as well as on the iPad, iPhone and iPod Touch.

mDialog’s real-time in-stream video ad solution can deliver video ad pods so seamlessly to the Roku player that they are indistinguishable from a traditional linear commercial break that viewers are accustomed to watching on TV. Broadcasters and premium video publishers currently monetizing their videos on iOS devices via mDialog, can now do the same on Roku without making any additional changes to their ad ops workflow.

“We’re very excited to extend our in-stream ad platform to the leading OTT device. When Roku rolled out support for HTTP Live Streaming, we moved quickly to bring our HLS based solution for in-stream ad delivery to their platform” said mDialog Founder, Greg Philpott. “Because mDialog is tuned for HLS, we can now offer publishers looking to reach the Roku audience with VOD and Live streaming a powerful yet easy to use in-stream ad solution”.

Streaming live video to the Roku player with ad support is particularly compelling to live sports and music publishers. Additionally, ad agencies looking to reach and engage a uniquely addressable audience in their living room now have an advanced analytic solution that provides the detailed audience reporting needed to make real-time ad delivery decisions.

“As more and more publishers are making their long-form video content available on the Roku player, they want the ability to monetize their programming via real-time ad insertion. The mDialog in-stream ad platform offers publishers a way to do that, and by using the HLS technology mDialog provides a seamless viewing experience” said Roku Vice President, Business Development Jim Funk.

For more information, contact Jessica Hasson at jessica@socialradius.com.

About mDialog
The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of in-stream ad services for mobile devices. The mDialog Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and device level ad frequency capping.

mDialog Announces the General Availability of its In-Stream Ad Management Services for Live Streaming to iOS Devices

Strategic Partnership with Inlet Technologies provides seamless in-stream ad insertion with Inlet’s market leading Spinnaker™ streaming appliance

Los Angeles, CA – November 3, 2010 – mDialog continues to lead the mobile video ad platform market with the release of new features for its real-time, in-stream ad insertion solution for live streaming video to iOS devices. Through mDialog’s technology partnership with Inlet, broadcasters and live streaming publishers that use Inlet Technologies’ SpinnakerTM real-time streaming appliance now have an effective way to monetize their live streaming video on iOS devices.

The mDialog Video Ad Platform and Inlet’s Spinnaker are tightly integrated and represent the most advanced workflow for live video monetization on the iPhone and iPad. To aid with ad trafficking and workflow, mDialog has developed an extremely intuitive live ad operations solution for live events, such as sports, music concerts and news. Using their console (either on location or from master control), an operator can stage ad pods (combinations of video ads and in-stream apps) they plan to insert into a live stream by simply dropping them into a staging area.

Once staged, an ad pod can be inserted into the live stream with the click of a button, which triggers the Spinnaker encoder to insert a time-accurate ad marker in the live video stream.

Moreover, mDialog’s recently announced in-stream application delivery services are also available for live streaming on the iPad. Brands and media agencies can now directly engage the iPad video audience by inserting rich media in-stream applications over the streaming content or in-sync with video ad pods - all while in full screen mode.

“In live event scenarios, it’s critical that an operator can work quickly and effectively. Our live ad operations console provides the operator with a powerful set of services do their job, and our integration with Inlet makes encoding live video and marking ad opportunities effortless,” said Greg Philpott, President of mDialog.

Publishers and advertisers can keep track of ad pod and live stream performance using the mDialog Platform’s real-time analytic tools, all of which can be augmented by mDialog’s ability to integrate with analytics services like Nielson and ComScore.

“We are helping content providers build strong businesses for video delivered over IP, and with with mDialog, we have an end-to-end solution to extend live video monetization capabilities to the iPad and iPhone”, said John Bishop Inlet co-founder and SVP of Products and Business Development.

Attendees at this week’s Streaming Media West show in Los Angeles can stop by Inlet’s Booth 31 to see a live demo of this solution.

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Video Demonstration - Live Stream Demonstration

For more information, contact Jessica Hasson at jessica@socialradius.com.

About Spinnaker
Spinnaker™ is Inlet Technologies’ family of industry leading streaming appliances for live video and audio delivery applications. Using a state-of-the-art encoding engine and an advanced toolset, Spinnaker delivers the bandwidth performance and unique features you need to provide a true broadcast experience online.

About mDialog
The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of in-stream ad services for mobile devices. The mDialog Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and device level ad frequency capping.

mDialog Announces First-Ever In-Stream Apps, Allowing Brands to Engage with iPad Video Audience

mDialog reinvents the traditional 30 second commercial break by syncing in-stream rich media companion apps—bringing mid-roll video ads to life

Los Angeles, CA–November 2, 2010 – mDialog announces the launch of the first HTML5 based in-stream rich media apps ad overlay platform for streaming video on iPad. Video publishers can now generate additional revenue from their video content on the iPad with in-stream rich media companion apps.

The vast majority of video on the iPad is watched in full screen mode, which means the companion ad revenue opportunity is lost. mDialog solves this by bringing the rich media companion ad experience into the video stream and synchronizes its delivery with an associated mid-roll video ad. This new type of ad unit provides a level of targeted brand engagement never before experienced by the iPad video audience.

mDialog’s video-as-a-service mobile ad platform makes it extremely easy for video publishers to create, target, stream and measure interactive video ad pods using either an advertiser’s new or existing rich media creative. Publishers simply add the mDialog Player SDK for iPad (available for both HTML5 and Objective C) to their site or App and they’re done. mDialog’s in-stream app technology makes extensive use of HTML5’s interactive capabilities, which means a video publisher or broadcaster’s rich media companion video ad pods will work identically in both apps or websites on the iPad.

“We worked very closely with leading broadcasters and media agencies to bring the in-stream brand experience to life. The tablet video user is rapidly becoming the most sought after audience by broadcasters and brands alike. This in-stream ad experience allows the audience to lean forward and interact with the traditional mid-roll video ad” said Greg Philpott, CEO of mDialog.

mDialog is also excited to announce extensive support for third party ad platform and analytics service integration. The mDialog Platform can now utilize the VAST 2.0 specification to traffic ads to the iPad and iPhone from VAST compliant ad platforms such as Doubleclick’s DART for Publishers© and Freewheel©. This allows broadcasters to broaden the reach of their otherwise flash based video ads - all achieved without any additional work from the Publisher’s Ad Ops team. “Our seamless integration with third party ad platforms via our VAST based service is extremely compelling to publishers wanting to reach iOS devices without changing their ad ops workflow” commented Greg Philpott.

In addition to mDialog’s built in, real-time reporting features, publishers and advertisers can now also track the performance of both their in-stream video ads and in-stream rich media apps via mDialog’s integration with third party reporting services such as Nielsen© and ComScore©.

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Video Demonstration - In Stream App: Video Demonstration

For more information, contact Jessica Hasson at jessica@socialradius.com.

About mDialog
The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of in-stream ad services for mobile devices. The mDialog Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and device aware ad frequency capping.

mDialog Releases HTML5 Streaming Video and Dynamic Ad Insertion For iPad and iPhone Developers

mDialog HTML5 Player libraries provides iPad and iPhone web developers with a robust toolset including new AES-128 security measures and advanced performance analytics

WWDC - San Francisco, June 9, 2010 — mDialog, a leading mobile HTML5 video delivery and real-time, in-stream ad management platform, today announced the release of its new HTML5 Player libraries along with advanced security and performance analytics reporting features. The new player will allow iPhone and iPad web developers to easily deploy HTML5 Video with adaptive streaming, while also providing a robust monetization toolset, including dynamic in-stream ad insertions and interactive ad overlays.

mDialog is the first-to-market with a complete solution for HTML5 video and ad management on the iPad and iPhone. The launch of the company’s HTML Player libraries and the new suite of security measures and analytics reporting further establishes mDialog as the leading video as a service solution for HTML5 video, featuring a robust set of the software services broadcasters and video publishers require to distribute and monetize video on the iPad and iPhone.

The mDialog Platform, is the first video as a service solution to offer advanced AES-128 security protocols for adaptive streaming on the iPad and iPhone. Broadcasters and video publishers now have further confidence that their valuable content will be protected from malicious use. By encrypting each small section of a clip generated in the mDialog video ingest service—a necessary step in prepping a video for adaptive bit rate streaming—each video segment that’s streamed will be protected by the AES-128 standard, the same encryption used by the United States government for protecting top-secret information. Any request for a video is made securely over SSL and all requests are signed and protected with token authentication. Each token, after authenticated, becomes obsolete, allowing users access to a video at a given time, but still allowing the broadcaster or publisher to maintain access control in the future.

“The mDialog HTML5 Player and new security and performance analytics reporting features not only open up our video and ad-insertion tools to web developers, but makes our company one of the most secure and analytic-heavy services for HTML5 on the market,” commented Greg Philpott, President and Founder, mDialog.

The business intelligence provided by mDialog’s new performance analytics system allows both video content publishers and marketers to make better decisions in placing effective advertising on the iPad and iPhone. This rich analytic reporting will provide an immediate understanding of the number of individual viewers. Additionally, viewers are placed in geographical context using a heat map, providing a powerful visual aide to detail the global reach of video content. While archived reporting histories provide valuable information on long-term viewing trends, the new system also monitors current audience activity in real-time, along with engagement, sharing and viral viewing data as well. mDialog’s new suite of performance analytics for Live and VOD content provides broadcasters and content publishers with more information to understand the viewing patterns of the mobile device audience and integrates seamlessly with third party systems. Data is organized to show both unique and return views, with all numbers filtered for accuracy, removing false impressions from erroneous sources, such as robots and automated scripts.

For more information, contact Jessica Hasson at jessica@socialradius.com.

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White Paper - mDialog HTML5 Video Player Security

About mDialog
The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of services to manage and stream high-res video, with in-stream advertising, to mobile devices. The mDialog’s Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and mobile device level ad frequency capping.

Microsoft advertising vet Jeffrey Anderson is new SVP of Business Development, viral video producer Tim Street is new VP of Mobile Video

San Francisco, June 7, 2010 — mDialog, a leading mobile video and in-stream ad management platform, today announced the hiring of two new senior employees to handle the influx of business to the dynamic video ad-insertion platform for the iPad, iPhone and iPod Touch: new Senior Vice President of Business Development Jeffery Anderson and Vice President of Mobile Video Tim Street. Both bring an impressive amount of skill and know-how to mDialog, including Jeff’s experience in advertising and sales with the likes of Microsoft, AOL/Adcom and leading Canadian media corporation CanWest, and Tim’s hands-on experience—and success—in creating, delivering and monetizing web video.

Jeff Anderson, most recently of Microsoft Advertising’s Toronto office, brings to mDialog a wealth of experience in advertising and sales at both top-level technology and media corporations. Over the course of two years at Microsoft Advertising, Anderson was an integral part of growing the Coastal Contact business, a leading client. With his sales and advertising background and familiarity with corporate technology and media on both the sell and buy sides, Jeff will be key in reaching out to potential clients looking to deliver and monetize their video content through HTML5 for the iPad, iPhone and iPod Touch.

Tim Street is moving to mDialog after finding great success as a writer, producer and director of viral videos—his online videos total over 40 million downloads—and as a new media consultant. Topping Mashable’s list of Social Media VIPs in Los Angeles, Street’s intimate knowledge of Pay-Per-View TV, Cable VOD and the web video space—as well as his studio and television network connections—will make him highly effective in showcasing mDialog’s mobile video and streaming and VOD content delivery platform to content owners and creators in Hollywood and elsewhere on the west coast.

“We’re extremely excited to have Jeff on board to head up our business development efforts. His track record in online media and advertising, along with his drive, is hard to match. And when you combine Jeff’s talents with Tim’s innate understanding of online video and audience engagement strategies, our advertising and video engagement services will be well represented,” commented Greg Philpott, President and Founder, mDialog.

For more information, contact Jessica Hasson at jessica@socialradius.com.

About mDialog
The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of services to manage and stream high-res video, with in-stream advertising, to mobile devices. The mDialog’s Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and mobile device level ad frequency capping.

mDialog Introduces iPad In-Stream Interactive Ad-Overlays for Live and VOD Streaming Video

mDialog Video as a Service (VaaS) Solution for Live and VOD Adaptive Streaming and In-stream Ad Delivery platform debuts new Interactive Ad-Overlay Technology Now Powered By The Akamai HD Network

NAB, Las Vegas, NV, April 13, 2010—mDialog, a leading mobile video and in-stream ad management platform, today announced a breakthrough for iPad live and VOD adaptive streaming with mDialog interactive ad-overlays for the iPad. Building on mDialog’s robust video streaming solution and ad management platform for the iPhone and iPad, mDialog is delivering content across Akamai’s HD Network, allowing for high performance and availability of mDialog powered video and ad content.

mDialog’s new interactive overlay solution gives broadcasters an engaging option for monetizing content on the iPad. With live and VOD streaming capabilities powered through Akamai, advertisers are now able, for the very first time, to deliver perfectly targeted overlaid advertising on live events and pre-recorded video streamed on the iPad. Interactive overlays directly involve the user in determining what advertising content they experience, going as far as giving the viewer the opportunity, on the fly, to choose which ad they would prefer to view.

mDialog’s interactive overlay technology combines impression-based, CPM-driven, in-stream video advertising with actionable, cost-per-click advertising, allowing users to experience the advertising they want, on their own terms. mDialog provides live and VOD broadcasters with the only complete adaptive streaming delivery platform with seamless interactive ad-overlays and in-stream ad-insertion with geo-targeting, day-parting and frequency capping.

Interactive video ad-overlays provide a perfect complement to the already extensive mDialog toolset, which includes to-the-second dynamic ad insertion services available through the mDialog Video Player SDK, as well as Safari HTML5 player. The mDialog SDK takes advantage of specific features only the iPad can offer, ultimately enhancing the viewing experience on these breakthrough devices and providing the publisher and advertisers the tools they need to easily stream and monetize their video on mobile.

“With our new in-stream interactive overlays and our ability to deliver targeted ad content to live and VOD audiences, Akamai’s HD Network solution means mDialog customers are assured their video and associated advertising will be delivered to the right audience in the right ad market. mDialog now stands as the most complete video and ad management platform for the iPhone and iPad on the market,” commented Greg Philpott, President and Founder, mDialog.

mDialog @ NAB 2010 in Destination Broadband Pavilion Booth #SU9506L.

For more information, contact Jessica Hasson at jessica@socialradius.com.

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About mDialog The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of services to manage and stream high-res video, with in-stream advertising, to mobile devices. The mDialog’s Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and mobile device level ad frequency capping.

mDialog Debuts First Dynamic Ad-Insertion and Video Solution Platform for HTML5 VOD and Live Streaming on iPad and iPhone

mDialog’s new Video as a Service (VaaS) solution streamlines live and VOD content preparation and distribution for the HTML5 mobile video ecosystem with geo-targeted dynamic and to-the-second ad placements

April 7th, 2010 — mDialog, a leading mobile video and in-stream ad management platform, today announced the first-to-market robust HTML5 adaptive video streaming service with Dynamic Ad-insertion. mDialog VaaS with dynamic ad-insertion offers feature capabilities previously only available with Flash Video -based solutions. mDialog delivers seamless in-stream ad-insertion, ensuring no gaps between video ads in content on mDialog iPad / iPhone Video Player SDK and HTML5-enabled video browsers, such as Safari for the iPad.

Moving beyond Flash and other plug-in based video players, mDialog is leading the charge for mobile video in-stream ad delivery through enhanced viewing experience and increased relevancy for brand messaging. Advertising content can now be tailored specifically to each and every viewer through mDialog dynamic ad-insertions, placing ads specifically chosen for a given user based on their viewing behavior and location with geo-targeting, day-parting and frequency capping. Additionally, ads can be inserted through three distinct styles of in-stream pre-rolls, mid-rolls and post rolls: to-the-second, dynamic and real-time, allowing broadcasters to go like-for-like with what they are delivering on television and broadband video to mobile users.

“mDialog offers not only feature parity with desktop Flash video-based players, but provides viewers with a better overall user experience and more nuance in choices and styles of to-the-second ad insertions,” commented Greg Philpott, President and Founder, mDialog. “And from a targeting perspective, the geo-targeting, device frequency capping and other means of pinpointing a specific audience are far more accurate with mDialog.”

The mDialog in-stream ad solution takes advantage of important new developments in video streaming, namely HTML5 and Adaptive Video Streaming. The benefits of adaptive streaming are clear, but integrating the new protocol into a video ingest workflow and delivery system can be a challenge. For each video to be delivered, it’s necessary to create four or five alternate video files using MPEG-4 H.264 at various bitrates/quality. Each file then needs to be wrapped in an MPEG-2 Transport Stream (TS) and segmented into many micro TS files and uploaded to the cloud for streaming. Rather than manually generating this myriad of files for each and every video, mDialog simplifies and automates the processes needed to realize the full potential of the protocol in the Apple mobile ecosystem for a media publisher’s video properties.

mDialog’s video ingest service features the following:

Encode multiple H.264 renditions from your video master Create MPEG-2 Transport Streams for each rendition Create segmented files for each rendition Create multiple image thumbnails for each rendition Securely upload video assets and images to your mDialog account

“When we were first introduced to adaptive streaming, we realized there was a great opportunity for mDialog to include the preparation process in our video ingest service, offering a solution to broadcasters and media publishers for prepping their video libraries,” commented Greg Philpott, founder and president of mDialog. “Combining adaptive streaming with our existing HTML5 video expertise positions mDialog as the leading video platform for Apple’s mobile devices, specifically the newly launched iPad.”

mDialog offers two delivery methods—embedded HTML5 video via Safari for iPad / iPhone / Mac, and the mDialog Video Player SDK for iPad and iPhone. The mDialog SDK takes advantage of specific features those mobile devices can offer, ultimately enhancing the viewing experience on these breakthrough devices and providing the publisher and advertisers the tools they need to easily stream and monetize their video on mobile.

See a live demo of mDialog’s HTML 5 iPad Video Player on your iPad: http://www.mdialog.com/iPadDemo.html

For more information on mDialog, please contact:
Jessica Hasson
(323) 710-3556
jessica@socialradius.com

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About mDialog
The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of services to manage and stream high-res video, with in-stream advertising, to mobile devices. The mDialog’s Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and mobile device level ad frequency capping.

mDialog™ and OUTtv Partner to Deliver a Groundbreaking New iPhone App

Mobile Video as a Service (VaaS) solutions leader attracts Canadian broadcaster to the world of mobile video content

TORONTO, ONTARIO–(Marketwire - Jan. 28, 2010) -

OUTtv, the gay and lesbian specialty broadcaster in Canada, has turned to mDialog to build and power their multi-show iPhone app. mDialog was selected by the Vancouver based OUTtv as their iPhone technology partner based on the power of their mobile video platform.

The OUTtv iPhone app utilizes mDialog’s proprietary Dynamic Video Ad Insertion technology. This allows OUTtv to insert video ads into their iPhone app’s video programming, all in real-time. Dynamic Video Ad Insertion allows OUTtv to traffic ads using geo-location, frequency capping and time of day targeting; OUTtv can now provide ads that are most relevant to the OUTtv audience on the move.

Additionally, the app enables mobile viewers to access video episodes of popular on-air programs, view OUTtv’s primetime schedule, and connect more closely with their favourite shows through such features as trivia, commenting, and Twitter.

OUTtv is taking advantage of geo-targeted video ad delivery with the launch of an ad campaign, featuring a major auto industry brand that targets two geographical regions: audiences in the Vancouver area are delivered ad creative with a regional message, and another video ad is presented to the rest of Canada.

The mDialog offering takes full advantage of the latest mobile video capabilities-including HTTP Adaptive Video Streaming technology-that provides mobile audiences with an unsurpassed mobile video experience.

“Engaging our audience across multiple platforms is a driving factor behind our current media strategy,” said Brad Danks, CEO, OUTtv. “Streaming our video programming to our audience on the iPhone is the next logical step and mDialog helped us make it happen. The opportunity to provide local, geo-targeted advertising is very compelling for us.”

The new OUTtv app also represents a number of ‘firsts’ for the iTunes store: it’s the first Canadian multi-show app, and the first app featuring gay and lesbian video programming.

“More and more broadcasters are interested in the mDialog platform,” explains Greg Philpott, Founder and President. “They’re seeking ways to bring their growing video libraries to mobile audiences and to integrate that process with their current broadcast workflow. Our ability to take full advantage of HTTP Adaptive Video Streaming and to offer dynamic video ad insertion gives broadcasters a more effective way of connecting with mobile viewers and appealing to advertisers. It just makes sense.”

The OUTtv app is now available for download in the Canadian iPhone App Store; it currently features four shows from the broadcaster’s primetime schedule with more shows set to be added in the future.

About mDialog™
mDialog is a mobile video platform that provides media publishers and advertisers with a turnkey solution to manage and deliver video content and integrated video advertising that is relevant to the iPhone audience. A leader in mobile Video as a Service (VaaS), the mDialog platform reduces the complexity and cost associated with creating and maintaining native mobile video apps that increase audience loyalty through social interactivity.

About OUTtv
OUTtv is a digital specialty television network providing programming of particular interest to the gay and lesbian community across Canada. Originally launched in September 2001, it is the world’s first gay-and-lesbian-focused network to broadcast 24 hours a day, seven days a week and is currently available on all major distribution carriers in Canada to its more than 550,000 subscribers.

For more information on mDialog, please contact:
Jessica Hasson
(323) 710-3556
jessica@socialradius.com

mDialog™ and Discovery Channel Canada Bring the Daily Planet iPhone App to Life

Award winning channel turns to the leader in developing and managing innovative mobile video solutions targeted at iPhone/iPod Touch owners

Toronto, ON—October 20, 2009 — Established as a leader in offering complete Video as a Service (VaaS) solutions, mDialog is now attracting the attention of media companies interested in connecting with the iPhone/iPod Touch owner, including the popular specialty network, Discovery Channel Canada.

For Discovery Channel Canada, mDialog has created the Daily Planet Show application that incorporates segments from the popular TV program, an interactive version of the show’s MindBender game, the Daily Planet Show Twitter feed, and geo-location tagging where the segments take place.

“Daily Planet’s short form content is perfect for iPhone and iPod Touch,” said Paul Lewis, president and general manager, Discovery Channel Canada. “We’re really excited about the potential of this app to build an even deeper and more dynamic connection with our audience.”

The mDialog offering also takes advantage of the latest capabilities of the iPhone including Apple’s new HTTP adaptive streaming, and geo-targeted dynamic video ad insertion integrated with DoubleClick. Those features, in conjunction with the media and campaign management functionality of the platform, provides publishers with an easy and effective service from which to manage all aspects of their applications.

“We’re thrilled that Discovery Channel Canada has chosen mDialog as their technology partner to deliver the Daily Planet App,” says Greg Philpott, founder and CEO of mDialog. “Our robust management platform removes the complexity around managing and publishing to the iPhone/iPod Touch allowing media publishers to concentrate on what they do best—creating content and providing the ultimate user experience.”

About mDialog™
mDialog is a video platform that provides media publishers and advertisers with a turnkey solution to manage and deliver video content and integrated video advertising that is relevant to the iPhone audience.

A leader in Video as a Service (VaaS), the mDialog platform reduces the complexity and cost associated with creating and maintaining native mobile video apps that increase audience loyalty through social interactivity.

For more information on mDialog, please contact:
Jessica Hasson
(323) 710-3556
jessica@socialradius.com

mDialog™ Brings New Video Ad Delivery to the iPhone App Revolution

Global leader in mobile video delivery offers a turnkey solution for media publishers and advertisers on the iPhone

Chicago, IL - September 1, 2009 - Established as an industry leader in portable social video technology, mDialog announced today at Ad:Tech a bold new step by offering media publishers and advertisers a complete Video as a Service (VaaS) solution for managing and delivering video content with ads to the iPhone/iPod touch owner.

The mDialog Platform is now capable of dynamically inserting geo-targeted video ads into a VOD or live video stream by taking advantage of the latest capabilities of the iPhone-notably, Apple’s new HTTP Adaptive Video Streaming technology-and brings to market previously unavailable features that advertisers, media publishers and the iPhone/iPod touch audience will soon find indispensable.

For media publishers, HTTP adaptive video streaming technology allows video content to load faster and adjust in quality in real time according to network strength, thereby boosting the iPhone user experience-and the mDialog offering is one of the first to exploit the full capabilities of this technology.

For advertisers, the mDialog platform includes geo-targeted dynamic video ad insertion-a unique proposition that no other VaaS provider can currently match. The ability to dynamically insert video ad content based on the actual location of the iPhone, integrated with DoubleClick, allows advertisers and marketers to engage iPhone users like never before.

mDialog’s reengineered video management console means that publishers and advertisers can easily traffic geo-targeted ads to their iPhone apps. The publishers’ iPhone app can either be powered by mDialog’s White-Labeled iPhone offering or their existing app, highlighting the flexibility of mDialog’s iPhone Video Platform. Additionally, they can select the weighting and placement of ads in real time, including mid-roll-a feature currently unavailable anywhere else in the marketplace.

“Video publishers wanting to reach the all-important iPhone owner in a compelling way have hurdles to overcome, including VOD, live streaming, video codecs, CMS servers, CDN and Ad Server integration-the mDialog platform removes those hurdles,” says Greg Philpott, President and Founder of mDialog.” Our interactive white-label iPhone offering, branded around the publisher, is managed through our easy-to-use platform that allows publishers to quickly update videos, set release dates, create quizzes or games and, of course, create campaigns.”

Over the past two years, mDialog has built a reputation as a leading innovator in VaaS for the iPhone/iPod touch owner; this track record has led to the formation of partnerships with industry-leading firms such as Apple and Amazon. Today, mDialog is announcing two new partnerships to better serve its customers-with Akamai, the world’s leading Content Delivery Network provider and DoubleClick, the Ad Network used by top media publishers and advertisers everywhere.

With the release of the new mDialog Mobile Video Platform, the company looks forward to providing advertisers and publishers with the ability to actively participate in the iPhone app revolution.

About mDialog™ mDialog is a video platform that provides media publishers and advertisers with a turnkey solution to manage and deliver video content and integrated video advertising that is relevant to the iPhone audience.

A leader in Video as a Service (VaaS), the mDialog platform reduces the complexity and cost associated with creating and maintaining native mobile video apps that increase audience loyalty through social interactivity.

For more information on mDialog, please contact:
Jessica Hasson
(323) 710-3556
jessica@socialradius.com