mDialog in the Press

mDialogTM and OUTtv Partner to Deliver a Groundbreaking New iPhone App

Mobile Video as a Service (VaaS) solutions leader attracts Canadian broadcaster to the world of mobile video content

TORONTO, ONTARIO--(Marketwire - Jan. 28, 2010) -

OUTtv, the gay and lesbian specialty broadcaster in Canada, has turned to mDialog to build and power their multi-show iPhone app. mDialog was selected by the Vancouver based OUTtv as their iPhone technology partner based on the power of their mobile video platform.

The OUTtv iPhone app utilizes mDialog's proprietary Dynamic Video Ad Insertion technology. This allows OUTtv to insert video ads into their iPhone app's video programming, all in real-time. Dynamic Video Ad Insertion allows OUTtv to traffic ads using geo-location, frequency capping and time of day targeting; OUTtv can now provide ads that are most relevant to the OUTtv audience on the move.

Additionally, the app enables mobile viewers to access video episodes of popular on-air programs, view OUTtv's primetime schedule, and connect more closely with their favourite shows through such features as trivia, commenting, and Twitter.

OUTtv is taking advantage of geo-targeted video ad delivery with the launch of an ad campaign, featuring a major auto industry brand that targets two geographical regions: audiences in the Vancouver area are delivered ad creative with a regional message, and another video ad is presented to the rest of Canada.

The mDialog offering takes full advantage of the latest mobile video capabilities-including HTTP Adaptive Video Streaming technology-that provides mobile audiences with an unsurpassed mobile video experience.

"Engaging our audience across multiple platforms is a driving factor behind our current media strategy," said Brad Danks, CEO, OUTtv. "Streaming our video programming to our audience on the iPhone is the next logical step and mDialog helped us make it happen. The opportunity to provide local, geo-targeted advertising is very compelling for us."

The new OUTtv app also represents a number of 'firsts' for the iTunes store: it's the first Canadian multi-show app, and the first app featuring gay and lesbian video programming.

"More and more broadcasters are interested in the mDialog platform," explains Greg Philpott, Founder and President. "They're seeking ways to bring their growing video libraries to mobile audiences and to integrate that process with their current broadcast workflow. Our ability to take full advantage of HTTP Adaptive Video Streaming and to offer dynamic video ad insertion gives broadcasters a more effective way of connecting with mobile viewers and appealing to advertisers. It just makes sense."

The OUTtv app is now available for download in the Canadian iPhone App Store; it currently features four shows from the broadcaster's primetime schedule with more shows set to be added in the future.

About mDialog™

mDialog is a mobile video platform that provides media publishers and advertisers with a turnkey solution to manage and deliver video content and integrated video advertising that is relevant to the iPhone audience. A leader in mobile Video as a Service (VaaS), the mDialog platform reduces the complexity and cost associated with creating and maintaining native mobile video apps that increase audience loyalty through social interactivity.

About OUTtv

OUTtv is a digital specialty television network providing programming of particular interest to the gay and lesbian community across Canada. Originally launched in September 2001, it is the world's first gay-and-lesbian-focused network to broadcast 24 hours a day, seven days a week and is currently available on all major distribution carriers in Canada to its more than 550,000 subscribers.

For more information on mDialog, please contact:
Meagan Hamel
416-346-6858
press@mdialog.com

mDialog™ and Discovery Channel Canada Bring the Daily Planet iPhone App to Life

Award winning channel turns to the leader in developing and managing innovative mobile video solutions targeted at iPhone/iPod Touch owners

Toronto, ON—October 20, 2009—Established as a leader in offering complete Video as a Service (VaaS) solutions, mDialog is now attracting the attention of media companies interested in connecting with the iPhone/iPod Touch owner, including the popular specialty network, Discovery Channel Canada.

For Discovery Channel Canada, mDialog has created the Daily Planet Show application that incorporates segments from the popular TV program, an interactive version of the show’s MindBender game, the Daily Planet Show Twitter feed, and geo-location tagging where the segments take place.

“Daily Planet’s short form content is perfect for iPhone and iPod Touch,” said Paul Lewis, president and general manager, Discovery Channel Canada. “We’re really excited about the potential of this app to build an even deeper and more dynamic connection with our audience.”

The mDialog offering also takes advantage of the latest capabilities of the iPhone including Apple’s new HTTP adaptive streaming, and geo-targeted dynamic video ad insertion integrated with DoubleClick. Those features, in conjunction with the media and campaign management functionality of the platform, provides publishers with an easy and effective service from which to manage all aspects of their applications.

“We’re thrilled that Discovery Channel Canada has chosen mDialog as their technology partner to deliver the Daily Planet App,” says Greg Philpott, founder and CEO of mDialog. “Our robust management platform removes the complexity around managing and publishing to the iPhone/iPod Touch allowing media publishers to concentrate on what they do best—creating content and providing the ultimate user experience.”

About mDialog™

mDialog is a video platform that provides media publishers and advertisers with a turnkey solution to manage and deliver video content and integrated video advertising that is relevant to the iPhone audience.

A leader in Video as a Service (VaaS), the mDialog platform reduces the complexity and cost associated with creating and maintaining native mobile video apps that increase audience loyalty through social interactivity.

For more information, please contact Meagan Hamel 416-346-6858 or press@mdialog.com.

mDialog™ Brings New Video Ad Delivery to the iPhone App Revolution

Global leader in mobile video delivery offers a turnkey solution for media publishers and advertisers on the iPhone

Chicago, IL - September 1, 2009 - Established as an industry leader in portable social video technology, mDialog announced today at Ad:Tech a bold new step by offering media publishers and advertisers a complete Video as a Service (VaaS) solution for managing and delivering video content with ads to the iPhone/iPod touch owner.

The mDialog Platform is now capable of dynamically inserting geo-targeted video ads into a VOD or live video stream by taking advantage of the latest capabilities of the iPhone-notably, Apple’s new HTTP Adaptive Video Streaming technology-and brings to market previously unavailable features that advertisers, media publishers and the iPhone/iPod touch audience will soon find indispensable.

For media publishers, HTTP adaptive video streaming technology allows video content to load faster and adjust in quality in real time according to network strength, thereby boosting the iPhone user experience-and the mDialog offering is one of the first to exploit the full capabilities of this technology.

For advertisers, the mDialog platform includes geo-targeted dynamic video ad insertion-a unique proposition that no other VaaS provider can currently match. The ability to dynamically insert video ad content based on the actual location of the iPhone, integrated with DoubleClick, allows advertisers and marketers to engage iPhone users like never before.

mDialog’s reengineered video management console means that publishers and advertisers can easily traffic geo-targeted ads to their iPhone apps. The publishers’ iPhone app can either be powered by mDialog’s White-Labeled iPhone offering or their existing app, highlighting the flexibility of mDialog’s iPhone Video Platform. Additionally, they can select the weighting and placement of ads in real time, including mid-roll-a feature currently unavailable anywhere else in the marketplace.

“Video publishers wanting to reach the all-important iPhone owner in a compelling way have hurdles to overcome, including VOD, live streaming, video codecs, CMS servers, CDN and Ad Server integration-the mDialog platform removes those hurdles,” says Greg Philpott, President and Founder of mDialog.” Our interactive white-label iPhone offering, branded around the publisher, is managed through our easy-to-use platform that allows publishers to quickly update videos, set release dates, create quizzes or games and, of course, create campaigns."

Over the past two years, mDialog has built a reputation as a leading innovator in VaaS for the iPhone/iPod touch owner; this track record has led to the formation of partnerships with industry-leading firms such as Apple and Amazon. Today, mDialog is announcing two new partnerships to better serve its customers-with Akamai, the world’s leading Content Delivery Network provider and DoubleClick, the Ad Network used by top media publishers and advertisers everywhere.

With the release of the new mDialog Mobile Video Platform, the company looks forward to providing advertisers and publishers with the ability to actively participate in the iPhone app revolution.

About mDialog™

For more information on mDialog, please contact:
Meagan Hamel
416-346-6858

mLoader™ cuts H.264 video encode/upload times in half
Apr 22, 2009 08:51AM EDT
mDialog™ partners with Elgato to make video encoding faster than ever

(LAS VEGAS - April 22 2009) Just in time for NAB, the biggest gathering of video broadcast professionals in North America,mDialog™, the leader in portable social video technology, will launch a Beta of its new mLoader™ for Mac OS. Developed in partnership with Elgato Systems, the new Mac version of mLoader takes full advantage of Elgato's new Turbo.264 HD hardware accelerator. The mLoader Beta is available for free download at http://www.mdialog.com/mloader.

"We developed a Turbo.264 HD accelerated mLoader in response to overwhelming demand from our members," says Greg Philpott, founder and president of mDialog. "Because we're a MPEG-4/H.264 platform, integrating our software with Elgato's award-winning hardware was an obvious solution for the professional video publisher who wants to radically reduce the time it takes to transcode video to the MPEG-4 H.264 standard."

When used in tandem with Elgato's easy-to-use USB-based accelerator, mLoader rapidly encodes three MPEG 264-4/H.264 versions of your video, each optimized for playback on mobile, web and HD devices. During initial testing, the mDialog team has seen performance increases in the range of 40% to 60%, and in some cases, has even achieved faster than real-time HD encoding.

"We started mDialog with a core principle that, if you want to get your HD video into the cloud and ready to play on all screens, it just makes sense to encode on the desktop and not in the cloud," says Philpott. "Why even attempt to try and upload a multi-gigabyte file only to have it wait in a queue to crunch it cloud-side?"

Just by downloading the mLoader H.264 Beta for free from mDialog.com and inserting the Elgato Turbo.264 HD accelerator in the USB slot, the video encoding process is made even quicker. Elgato Systems is the home of the award-winning EyeTV software, the world's leading software to watch, record, and edit SDTV and HDTV on the Mac.

"Now that Turbo.264 HD can be used directly from within mDialog's mLoader, it's quicker and easier than ever to make your video available on all screens," says Adam Steinberg, Director Product Line Management at Elgato. "It's an indispensable combination for broadcast and production professionals who need speedy encoding for iPod, iPhone, Apple TV, and the web."

About mDialog™:

mDialog™ is a leader in portable social video technology. Its easy four-step workflow | Publish | Engage | Distribute | Monetize | allows professional video producers and amateur video enthusiasts alike to captivate and interact with audiences on mobile, computer and TV screens.

A pioneer in Video as a Service (VaaS), mDialog's social video management solutions can be delivered across multiple device and screen types, including white-labelled iPhone apps and embedded video web apps. In fact, mDialog's iPhone app is the most comprehensive social video solution available on the iPhone, allowing users to not only view, but socially engage with videos directly from their iPhone. mDialog™ is a subsidiary of mDialog Corporation, which was founded in 2005 and is based in Toronto, Canada and New York City. Visit www.mdialog.com.

Nominated for Best Use of Mobile Video at the 13th Annual Webby Awards, mDialog(TM) is also eligible to win a Webby People's Voice Award. Fans can cast their votes in The Webby People's Voice Awards at http://pv.webbyawards.com

For mDialog media enquires contact:
Meagan Hamel
tel: 416-346-6858

Canadian Technology Company mDialog™ Earns Webby Awards Nomination and Honoree Nod
Apr 21, 2009 10:30AM EDT
Fans Can Vote Online to Help mDialog Win Internet's Top Honor at http://pv.webbyawards.com

(TORONTO - April 20, 2009) mDialog™, the leader in portable social video technology, announced today the nomination of its iPhone app as Best Mobile Video in the 13th Annual Webby Awards. Emmy award-winning actress, Eden Riegel, and reality television star, Bob Guiney, hosts of the web-based cooking show Cooking To Get Lucky (mDialog and ASAP Productions co-production), also received an Honoree nod for Best Reality/Variety Host in the Online Film and Video Category. Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.

"mDialog is setting the standard for innovation and creativity on the Internet," said David-Michel Davies, executive director of the Webby Awards. "It is an incredible achievement to be selected among the best from the nearly 10,000 entries we received this year."

"As a relatively new player in the fast-evolving social video sector, we are delighted to be nominated for Best Mobile Video alongside internationally established brands NBC and Mastercard," says Greg Philpott, founder and President of mDialog™. "Eden and Bob, our Cooking To Get Lucky hosts, deserve this accolade on behalf of the show's many satisfied fans."

As a nominee, mDialog™ is also eligible to win a Webby People's Voice Award, which is voted online by the global Web community. From now until April 30th, mDialog fans can cast their votes in The Webby People's Voice Awards at http://pv.webbyawards.com.

Winners will be announced on May 5th, 2009 and honored at a star-studded ceremony hosted by Seth Meyers in New York City on June 8th. Winners will be able to share one of the Webby's famous five-word speeches with the world. Past Webby Award winners - and their speeches - include Al Gore ("Please don't recount this vote."), Beastie Boys ("Can anyone fix my computer?"), and Stephen Colbert ("Me. Me. Me. Me. Me.").

The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 650-person judging academy whose members include Internet co-inventor Vinton Cerf, R/GA's Chief Bob Greenberg, "Simpson's" creator Matt Groening, Arianna Huffington, and Harvey Weinstein.

About mDialog™:

A pioneer in Video as a Service (VaaS), mDialog's social video management solutions can be delivered across multiple device and screen types - including white-labelled iPhone apps and embedded video web apps. In fact, mDialog's iPhone app is the most comprehensive social video solution available on the iPhone, allowing users to not only view, but socially engage with videos directly from their iPhone. mDialog™ is a subsidiary of mDialog Corporation, which was founded in 2005 and is based in Toronto, Canada and New York City. Visit: www.mdialog.com.
About The Webby Awards:

Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 13th Annual Webby Awards received over 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Microsoft Silverlight; The Creative Group; .ORG; Getty Images; The Barbarian Group; Digital Kitchen; Wired; IDG; PricewaterhouseCoopers; 2advanced.Net; KobeMail and Museum of the Moving Image.

For mDialog media enquires contact:
Meagan Hamel
tel: 416-346-6858

mDialog™ transforms mesh conference into an online hub of connectivity
Apr 03, 2009 03:08PM EDT
Interactive and innovative technology from mDialog enhances mesh experience

(TORONTO - April 3, 2009) mDialog™, the leader in portable social video technology, will once again partner with mesh, North America's premiere Web conference in Toronto held this year on April 7th and 8th, to produce meshTV. MeshTV's interactive hi-res web video coverage gives both attendees and fans everywhere the ability to not just view, but to fully engage with mesh's full lineup of internationally renowned keynote speakers, workshops and behind the scenes action.

Attendees can tune-in to meshTV online virtually anywhere - whether it's on the mesh website, on iTunes and - for the first time ever - on their iPhones using the new mesh iPhone app developed by mDialog.

"meshTV is a great example of how we can transform any event, no matter the size, scale or location to a online hub of connectivity," says Greg Philpott, founder and president of mDialog. "As one of North America's leading Web forums, mesh offers the perfect opportunity to demonstrate how our technology so naturally supports events and conferences in order to take audience engagement to a whole new level."
New mesh iPhone app available free for download:

For mesh 2009, mDialog has released a new mesh iPhone app - available free for download from the iPhone app store as of Tuesday, April 7th. This engaging new iPhone app will feature:

Interactive video coverage: iPhone users can watch full videos and provide feedback on all mesh keynote discussions, panels, meshU workshops, and behind-the-scene action.
Schedule updates: During the conference, attendees can stay current on what's happening when - including any up-to-the-minute updates.
Search: Simply by entering the speaker's name and/or topic, attendees can immediately find a list of relevant video highlights.
Places: mesh videos are geo-targeted so attendees know exactly where the discussion is taking place.
Favorites: Attendees can pull together their own 'best of mesh' playlist for easy reference.

"Having our own mesh iPhone app is an ideal way for us to give attendees access to all the behind-the-scenes interaction that makes mesh the 'unconference' it's become known for," says Rob Hyndman, mesh co-founder. "Frankly, I'm not sure what amazed me more - the fact that mDialog was able to build in such great interactivity into our mesh iPhone app - or that they could roll it out in a matter of days."
meshTV now available in reruns:
Known as the leading Web forum in North America, mDialog has created a full meshTV video archive of previous mesh conferences that can be accessed via the mesh iPhone app, on iTunes podcasts, and of course on meshconference.com/meshtv/.
mDialog founder Greg Philpott presents 'The Nuts & Bolts of iTunes' at mesh:
Recognized by his peers as an online media pioneer, mDialog founder and president Greg Philpott will lead the workshop 'The Nuts and Bolts of iTunes' on Tuesday, April 7 at 2:50pm ET during the mesh conference, located in the South Tower of the MaRS Centre.

About mDialog™:

mDialog™ provides the best online platform for high-resolution, portable social video. Its easy four-step process | Publish | Engage | Distribute | Monetize | allows professional content producers and amateur video enthusiasts alike to captivate and interact with audiences anywhere.

Designed to make video more interactive, the mDialog Video Platform includes a suite of social video features like video surveys, contests, voting, collaboration, and commenting.

Powerful distribution features allow full control of where video goes and how it gets there. mDialog™ provides options for secure private sharing, RSS/iTunes feeds, direct video channel embeds and geotargeted advertising. The mDialog iPhone app is the most comprehensive video solution available on the iPhone, allowing users to not only view but engage and manage video from their iPhone. mDialog is a subsidiary of mDialog Corporation, which was founded in 2005 and is based in Toronto, Canada and New York City. Visit www.mdialog.com.

For mDialog media enquires contact:
Meagan Hamel
tel: 416-346-6858

For mesh 2009 media enquires contact:
Megan Hooper, Edelman
tel: 416-979-1120 x 297
email: Megan.Hooper@edelman.com